Johnson's Baby bubbles across Australian baby sites

Check out Facebook, Baby Centre or Kidspot today and you'll see the latest and greatest, big, bold display advertising from Johnson's Baby.

To launch Bubble Bath, Johnson's Baby stuck to the strategy that earned it a 2010 IAB Australian nomination: 1) signature device ie the mobile, 2) hero colour from pack and 3) media blockade of the top baby sites.

The digital strategy was the joint effort of OMD Sydney and Profero.

See highlights from the campaign.