Unstoppable display creative from Compeed Cold Sore

If you're a man, you haven't seen it, but Sputnik Sydney has created outstanding, cut-through, display creative targeting females 18-39 to launch Compeed invisible cold sore patch in Australia.

Working with OMD, Sputnik customised the creative execution - 'Cold Sore Nightmares' - to placements on the target's most popular sites, including dramatisations for wedding sites, career sites and dating sites.

The Compeed Cold Sore display ads are among the best performing Johnson & Johnson paid media campaigns this year with sales to match.

This is yet another example of the more targeted and personalised a display ad is to the media environment, the more effective the marketing communication.

The Compeed result proves it's worth the extra effort to create and traffic multiple versions of the same concept.

At least 30+ Compeed cold sore executions were traffficked in Media Mind (formerly Eyeblaster) for the 3 month campaign.

And, the product works.  Don't believe me, see for yourself. 

Read the reviews on Beauty Heaven.